Portfolio of John C. Key
Portfolio of John C. Key
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Syclovia Kicks

CHALLENGE: The YMCA of San Antonio was adding a 5k run to their bi-annual Syclovia event and wanted to attract participants and media attention.

SOLUTION: Create a social and online contest around the humble running shoe driving interest with hand printed shoe boxes and custom illustration distributed to news outlets and local influencers.

Printed by hand with instructions, stuffed with a blank pair of shoes, distributed across San Antonio.

Printed by hand with instructions, stuffed with a blank pair of shoes, distributed across San Antonio.

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A consistent look and feel maintained with a hand drawn pattern across every asset.

A consistent look and feel maintained with a hand drawn pattern across every asset.

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