Portfolio of John C. Key
Portfolio of John C. Key
alterra_website_imagesBanner.jpg

"Fuel Your" Campaign

CHALLENGE: Showcase the new partnership between select Alterra resorts and Natural Grocers in a way that appeals to the active nature of our consumers.

SOLUTION: Introduce a more modern feel to Natural Grocers that showcases peoples’ favorite mountain activities as well as the organic produce they need to support a healthy lifestyle.

alterra_website_imagesPoster_1.jpg
"Fuel Your..." was a short and simple tagline that worked well in it's primarily outdoor application.

"Fuel Your..." was a short and simple tagline that worked well in it's primarily outdoor application.

alterra_website_imagesPoster_4.jpg
alterra_website_imagesPoster_3.jpg
Featuring winter and summer sports, the campaign appealed to a large audience in it's local Colorado run.

Featuring winter and summer sports, the campaign appealed to a large audience in it's local Colorado run.

alterra_website_imagesChairlift.jpg
alterra_website_imagesCabriolet.jpg
alterra_website_imagesBus Wrap.jpg